This is a video review for the book Persuasion Engineering by Richard Bandler and John LaValle. Persuasion Engineering is written in a unique style and is full of attitude and excellent insights into the sales process at a process and linguistic level. It is based upon the field of Persuasion Engineering co-created by Richard and John and I highly recommend the live seminar version and the DVD set also. A masterful book from two masterful trainers.
Jun
06
2010