Browsing in Persuasion

Principles of Persuasion: Reciprocation


Here is a quick video explaining one of the principles of persuasion as identified by Dr Robert Cialdini.

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Principles of Persuasion: Commitment


Here is an explanation of the principle of commitment.

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Principles of Persuasion: Liking


Here is an explanation of the principle of liking.

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Principles of Persuasion: Authority


Here is an explanation of the principle of authority.

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Principles of Persuasion: Social Proof


Here is an explanation of the principle of social proof.

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Principles of Persuasion: Scarcity


Here is an explanation of the principle of Scarcity in Persuasion.

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The Sales Personality


Many people believe in the sales personality. They have the idea that a person is either a born salesperson or they are not. I can understand where they got this impression. To some people, sales seems to come so natural while others struggle massively in their efforts. So, is there a sales personality?
Well, the truth [...]

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