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Principles of Persuasion: Scarcity

Principles of Persuasion: Scarcity

by Owen Fitzpatrick in Business, Communication, Persuasion, Sales

Here is an explanation of the principle of Scarcity in Persuasion.

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Written by: Owen Fitzpatrick

Owen Fitzpatrick is an International Trainer and Practical Psychologist. He is co-author of 'Conversations with Richard Bandler' which has been translated into seven languages and author of Not Enough Hours, bestseller in the Irish Bookcharts. Owen is also co-founder of the Irish Institute of NLP, the largest NLP training company in Ireland. He is also a qualified Psychologist, Psychotherapist and Hypnotherapist. Owen has featured as the presenter expert on his primetime television show 'Not Enough Hours' on Irish Television where each week he worked with someone to help them manage their time and lives more effectively. The series was extremely popular and had huge audience figures.

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