Tom Gerace is the Founder and CEO of Skyword, the leading content marketing platform and services provider. Prior to founding Skyword, Tom launched Gather.com, a demand-driven news and entertainment property reaching more than 6M people each month. Gerace also founded and served as President of Be Free, a publicly traded online marketing services company. He received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University, and served as a senior business analyst at the Harvard Business School.
Tom and I discussed:
- How Tom met Robert and started working together
- How things have changed in the post advertising world and why story is so important
- Why stories are so important in the business world
- Tom walks through a process of how Skyword helps companies with stories
- Suggestions Tom has for you to become a better storyteller
- Biggest mistake companies make in telling ‘stories’
- Difference between Narrative vs Story
- How Storynomics offers an actionable framework that can be used in business
- The different types of stories used in business
- Examples from Tom’s perspective on who is doing it right
Companies doing it well:
Recommended Reading
Storynomics by Robert McKee and Tom Gerace
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