In this episode, I talk to the fantastic Neil Gordon again for another super chat. This time we discuss storytelling and the power of using stories to influence and sell effectively.
What makes stories work?
What is the Silver bullet and why is it important?
Why are stories necessary in the modern world?
The Signal over noise
Storytelling impact on people
The Slipper Story
The Power of the Unexpected
Adaptation in a Story
What makes a story worth telling?
Using Stories in Webinar
Using Stories in Ads and Social Media
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