Keynote Speaker · Social Psychologist · Author
Master Your Inner Propaganda
Owen Fitzpatrick helps you overcome the invisible belief systems running your brain and sabotaging your life so you can make better decisions, improve your mental health, reduce polarization, and grow your influence.
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The Inner Propaganda Newsletter
If You Don’t Understand Belief, You Can’t Lead Change
A free weekly newsletter on the psychology of belief, influence, and why smart leaders struggle to change minds (including their own).
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Read by thousands of leaders, founders, and decision-makers who think seriously about how belief shapes behaviour.
Something's Not Working. You're Not Sure What.
You have the knowledge. And yet the change doesn't stick. You don’t lack skill, self-awareness, or motivation.
You’re operating on beliefs you never consciously chose.
Beliefs about what's possible, about who can be trusted, about what change actually requires.
Those beliefs define every decision you take.
How To Change Beliefs
Belief is the variable nobody’s managing.
Skills are deployed through belief. Habits form on top of belief. Change sticks or doesn't based on what you believe about yourself and what's actually possible.
Owen Fitzpatrick’s framework for changing beliefs was developed across 107 countries, in boardrooms and in the most extreme belief environments on earth, including North Korea, Rwanda, and Afghanistan.
He discovered that before a belief can change, it has to “feel right”. Then it has to “fit in” with who you are and where you belong. Only then does it need to “make sense” logically.
Feels Right. Fits In. Makes Sense.
In that order. Those who understand how beliefs shape behavior can more effectively influence others and themselves.
New book — August 2026
Inner Propaganda
Stop letting your brain talk you out of your success
Coming August 2026. Published by Ideapress. Distributed by Simon & Schuster.
Discover the three-part framework used by successful leaders to make better decisions, improve mental health, reduce polarization, and gain long-term buy-in from your team.
Order now and get over $600 in free leadership resources (limited time)
What The Numbers Say
Owen Fitzpatrick pioneered the field of Belief Leadership—the study of how beliefs shape the way people lead, decide, and change.
Years
Studying the psychology of belief
Countries
Owen has delivered keynotes in
Books
Published in 21 languages
Views
Of Owen's TEDx talk Mind Control
Attendees
Who rated Owen the most engaging speaker at Forum One (twice)
Podcast
Downloads
For The Inner Propaganda Podcast
Global
Speaking Fellows worldwide. Owen is one of them.
Keynotes
01
Inner Propaganda
The Story War Inside Your Mind
For leaders who want to understand why people resist change (including themselves)
02
Belief Leadership
How Leaders Make Change Stick
For organizations navigating transformation, cultural shift, or the gap between strategy and execution.
03
Stories That Change Minds
Communication That Moves People
For leaders whose ideas are sound but aren't landing the way they should.
04
Brain Prompting
How to Ask Better Questions in an AI-Driven World
For teams learning to think alongside AI without losing the human judgment that makes decisions worth making.
Psychology · Belief Leadership · Influence
The Inner Propaganda Podcast
The podcast for leaders who want to understand what actually drives behavior so they can influence it more effectively.
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Join thousands of listeners each week.
About Owen
Owen Fitzpatrick is a social psychologist, keynote speaker, and author who has spent 25 years studying how beliefs form and change.
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Tell us about your event and Sandra from Owen’s team will come back to you within 24 hours to confirm availability and discuss fit.
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Prefer to email? Contact Sandra directly: [email protected]