Productized Services
- A concept on a continuum between completely productized (digital products like courses) and bespoke services (customized for each client)
- Productization comes with benefits for your business by bringing easier marketing, selling, scaling, hiring, and achieving better rates.
- To maintain the center of a business is to avoid the challenges of becoming the central figure by offering expertise-based services
- Systematization for productized service– move towards the center of the continuum and systematizing services, better clients, rates, and hiring opportunities emerged
The Purpose for Vision Founder Fit
- The importance of separating personal desires and goals from the business itself.
- Personal alignment– what the founder wants the business to achieve, what brings them energy, fulfillment, and happiness toward the clients
- Business alignment– defines the necessary attributes the business must have to fulfill personal goals.
Sculpting Your Business: Systems, Automation, and Growth
- It is essential to systemize the consistency, measurability, and improvement of your business.
- Setting up systems starts with organizing the things you actually might not want to deal with, freeing up your mental space, and you will be glad you did later.
- Ensuring consistency in a system is the execution of both small and large tasks.
Content Creating Process
- Start a weekly checklist
- Use the notion to capture content ideas for possible future use.
- Having AI as a thought partner, like ChatGPT, helps generate ideas, metaphors, and structure thoughts and overcome writer’s block in aiding the creative process.
- Constant feedback rituals with the team is key for growth and productivity.
Interesting Facts about Ray:
- Favorite Movie: Top Gun
- Favorite Author: Greg McEwen
- Favorite Book: Essentialism
- Favorite Artist (Painter): Mario
- Favorite Musician: Armin Van Buuren
- Favorite Philosopher: Seneca
- Favorite TV Series: Tie between How I Met Your Mother and Friends
- Preferred Superpower: Reading minds
- Ideal Travel Destination: Future in 100 years to see advancements in AI and technology
- Alternative Living Location: Europe (due to upbringing in Germany)
- Alternate Career Choice: Open to creating new careers
- Advice for the World:
“Don’t stress over current issues; in the long run, they’ll likely seem less significant”
- Website: www.rayjgreen.com
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