INT2 E26: Interview with Michael F. Schein on hype and propaganda

The interview today is with Michael F Schein, author of the Hype Handbook where we have a fascinating chat about social influence, hype and propaganda. You do9n’t want to miss this one!!!

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.

His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears everywhere books are sold on January 12, 2021.

How Michael’s background led to him writing the book?

Why the term ‘hype’?
What is the difference between hype and manipulation?
Who are some of the greatest self promoters in history?
What are some of the most surprising tools that are used in building hype?
Who should read the book?
What are a couple of useful strategies that can help you build hype?

Quick fire round:

A Favourite movie,
Author,
Book
Artist,
Musician
Philosopher, 
TV series,
Desired superpower,
Ideal time travel experience,
Alternative location you would live,
Alternative career you would have
One piece of advice for the world

SOME LINKS TO CHECK OUT:

Hype Book List: https://www.hypereads.com/list
https://twitter.com/MichaelSchein1
https://www.linkedin.com/in/michaelfrancisschein/
https://www.facebook.com/michael.schein.7
Author Website: michaelfschein.com
Business website: microfamemedia.com
The Hype Handbook (Amazon)
The Hype Handbook (Barnes & Noble)The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Mischief Makers, and Boundary Breakers.

 

 

SUBSCRIBE TO CHANGING MINDS PODCAST

Apple podcasts
Spotify
Stitcher

THE MOST IMPORTANT PRINCIPLE IN SELF-IMPROVEMENT

Almost every single personal development approach I’ve studied over 30 years comes down to this solitary principle which I call the 4 and 2 principle. In this FREE PDF, I break down exactly what it is and how you can use it to transform your life.

Success! Check your email for details

HOW TO BUILD YOUR EXPERT BUSINESS - WHAT I WOULD DO TODAY!

You have the expertise but how do you put it together in such a way you can turn it into a business? For years now, I’ve been asked many times to reveal what I would do today if I was building my expert business from scratch. In this video training, I break it down step-by-step, in order, and walk you through exactly what I would do today if I was to start from the beginning.

Success! Check your email for details

THE 8 STEPS TO SUCCESS IN LIFE

This life changing video training explains the 8 steps that you need to take if you want to conquer adversity, handle change, manage your emotions and be at your best. I will explain some of the most important lessons I have learned from working with many thousands of people in more than 30 countries.

Success! Check your email for details