INT2 E4: J.J. Peterson on Storybrand and Marketing Made Simple

Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD in Communication and prior to joining StoryBrand spent the previous 20 years teaching and practicing communication in the entertainment industry and higher education.

How JJ got where he got today.

What is the Storybrand framework?

JJ’s PhD on Storybrand. What were his findings?

What kinds of results have companies had from using it?

Why does it work so effectively?

JJ has a brand new book coming out with Don Miller MARKETING MADE SIMPLE. What is it all about?

Other marketing advice and suggestions

Anything surprising that came out of the research that you did?

Tips on screenwriting

Favorite:

Movie,

Author,

Book

Artist,

Musician

Philosopher,

TV series,

Desired superpower,

Ideal time travel experience,

Alternative location, (where else would you live)

Alternative career (what else would you do)

One piece of advice you’d give to the world

BUY THE BOOK HERE:

MARKETING MADE SIMPLE BOOK

THEN ATTEND THE VIRTUAL SUMMIT FREE HERE:

MARKETING MADE SIMPLE SUMMIT

 

SUBSCRIBE TO CHANGING MINDS PODCAST

Apple podcasts
Spotify
Stitcher

THE MOST IMPORTANT PRINCIPLE IN SELF-IMPROVEMENT

Almost every single personal development approach I’ve studied over 30 years comes down to this solitary principle which I call the 4 and 2 principle. In this FREE PDF, I break down exactly what it is and how you can use it to transform your life.

Success! Check your email for details

HOW TO BUILD YOUR EXPERT BUSINESS - WHAT I WOULD DO TODAY!

You have the expertise but how do you put it together in such a way you can turn it into a business? For years now, I’ve been asked many times to reveal what I would do today if I was building my expert business from scratch. In this video training, I break it down step-by-step, in order, and walk you through exactly what I would do today if I was to start from the beginning.

Success! Check your email for details

THE 8 STEPS TO SUCCESS IN LIFE

This life changing video training explains the 8 steps that you need to take if you want to conquer adversity, handle change, manage your emotions and be at your best. I will explain some of the most important lessons I have learned from working with many thousands of people in more than 30 countries.

Success! Check your email for details