Branding is a crucial element to succeeding as a company. To master branding, what do you need to do? In this episode, I explore the most important keys to branding yourself, your company, your product or service effectively.
What is branding?
Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. Differentiator
7 Principles of Effective Branding
A Brand must be clear and stand out
A Brand must be consistent over time
A Brand must be consistent across all contexts
A Brand must be consistent within the company
A Brand must have a strong emotional Impact
A Brand must adapt and be flexible to changing times
A Brand must build a community of loyal fans
Knowing the market
Offering
Customers
Competitors
Personality
Blue vs Red Ocean
The Big Questions
Vision: Where you see yourself?
Mission: What impact you can make?
Strategy: How you plan on getting there?
Constitution:
Identity – Who you are?
Principles – What rules you live by.
Values – What you value?
Legacy – How you want to be known
The Differentiator
Value Proposition
VP Delivery
Contact
See
Hear
Feel
Experience
The Branding Story
Clarity
Consistency
Creativity
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