OS1 E31: Branding How to brand yourself or your company more effectively

Branding is a crucial element to succeeding as a company. To master branding, what do you need to do? In this episode, I explore the most important keys to branding yourself, your company, your product or service effectively.

What is branding?

Branding is the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds. Differentiator

7 Principles of Effective Branding

A Brand must be clear and stand out

A Brand must be consistent over time

A Brand must be consistent across all contexts

A Brand must be consistent within the company

A Brand must have a strong emotional Impact

A Brand must adapt and be flexible to changing times

A Brand must build a community of loyal fans

Knowing the market

Offering

Customers

Competitors

Personality

Blue vs Red Ocean

The Big Questions

Vision: Where you see yourself?

Mission: What impact you can make?

Strategy: How you plan on getting there?

Constitution:

Identity – Who you are?

Principles – What rules you live by.

Values – What you value?

Legacy – How you want to be known

The Differentiator

Value Proposition

VP Delivery

Contact

See

Hear

Feel

Experience

The Branding Story

Clarity

Consistency

Creativity

 

 

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