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Nudging is a powerful concept from the field of behavioural economics which explains how we can change a persons behaviour by the way we present choices to them. Definitely worth checking out this episode!
Richard Thaler
Cass Sunstein
Make it easy
Change environment
People
Schedule
Default effect
Rules
Reminders
Rewards
Target Behaviors
What changes can you make to your environment?
What changes make to people?
What rules?
What reminders?
Podcast: Play in new window | Download
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