With the debates on this time of year, I figured it would be fun to do an episode on the strategies used in trying to win the debate especially between Donald Trump and Joe Biden! Hope you enjoy!
Come in armed with your key messages.
Control the narrative.
Answer the question.
Stay on message.
Zingers… one liners.
“Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, you’re no Jack Kennedy,”
Prepare your attacks.
Riffs… repetition and rhythm.
Don’t get too personal unless…
Show you’re presidential.
Look the part (Kennedy, Nixon).
Camera is always on.
Pattern Interrupt.
Certainty works.
Fact checkers don’t matter as much as you would think.
Loaded language.
Attack the speaker.
Attack the lie.
Attack the evidence.
Prepare their attacks.
“I will not make age an issue of this campaign,” said Ronald Reagan in 1984 “I am not going to exploit, for political purposes, my opponent’s youth and inexperience,”
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