I read a great book recently called 100 things every designer needs to know about people by Susan M. Weinschenk. In this episode, I explore some of these ideas and a bunch more to help you understand more about how your brain works!
Change Blindness
When uncertain we look to what others are doing
Context learning Brazilian Street kids
Z or F shape look at screens (F text heavy)
Perception… you brain constructs what you see from different form of light hitting your eye
Part of the brain responsible for recognising faces
Eye contact affect our behaviour
Primed by certain associated concepts
Cues like punctuation, spaces determine clarity and rhythm
Things close together belong together (headlines)
Need to use information to remember it
People read faster with long sentence length but prefer shorter sentence length
More uncertain people are, the more they defend their ideas
People process information best in story form
East background and West foreground
People trained to categorise
Danger Sex Movement Food get attention
More motivated as get closer to a goal
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