In this episode, I explore the power of using questions and a more consultative approach in business and how it can help you to do better and get more successful results!
Agency vs Consultant
Partner vs Vendor
Challenges with Partnering
Fixed vs Growth Mindset
Establishing
7 pillars
Trust, Authenticity, Vulnerability, not being perfect
Process not Result
Approachable
Eliciting
Understanding the Situation
Person
Company / Role / Motivation / History
Company
Values / Politics / Decision Makers / Culture
Situation
Coaching Questions
Values Questions
Customer Questions
Problem Questions
What questions are you not asking?
Engaging
The Structure of Engagement
Problem Consequence Solution Possibilities Collaborate
Stories that engage
Case Studies Ready
Language that engages
Embedding
Put everything together
Embed into organization
Help the client to make really good decisions
Delivering Insights
Collaborative Creative Process
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