In this episode, I chat with a great friend and marketing mentor that has really helped me a lot over the last year. Mark Levy discusses with me the art of brand differentiation and how to find your big sexy idea! Mark is full of wisdom and this will really help you understand how to get your idea out there to the world.
Mark Levy is a differentiation expert. He differentiates corporations, brands, and thought leaders. He helps them come up with what he calls their Big Sexy IdeaTM. It’s their signature idea- the idea they are re going to be known for throughout the world. The ideas Mark and his clients have created have been talked about and written about by hundreds of millions of people worldwide.
Mark Levy is the founder of Levy Innovation LLC, a positioning and branding firm that helps consultants and other thought leaders increase their fees by up to 2,000%. Before devoting his work full-time to Levy Innovation, Mark served as Chief Marketing Officer at an Inc. 5,000 experiential branding organization whose clients include Bank of America, Gap, Samsung, Time Warner, Tivo, and Harvard and Stanford Universities. Mark has written for the New York Times and has written or co-created five books. His last book, “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content,” has been published in ten languages.
Mark has also taught research writing at Rutgers University. He has helped Simon Sinek find his why, and worked with the likes of Marshall Goldsmith. In addition to being a positioning consultant, Mark creates magic tricks and shows. His work has been performed in Carnegie Hall and Las Vegas and on all the major TV networks. He also co-created the off-Broadway show, “Chamber Magic,” which has played for 16 years and is the longest-running one-person show in New York City.
We discuss questions and ideas such as:
What is the big sexy idea?
Why do people need it?
What are the other strategies you need to differentiate yourself in the marketplace?
What are the key mistakes most experts make when trying to get attention?
Tell us about Chamber magic.
Wonderful exercise about someone who wrote the book you wanted to write
What do the very best speakers you have worked with have in common?
A Favorite movie,
Ideal time travel experience,
Alternative location you would live,
Alternative career you would have
One piece of advice for the world
To check out more about Mark and how he can help, go here: https://www.levyinnovation.com/
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