Season 3 is on the way in a few weeks. But while you are waiting…. here is a super bonus episode. I got the chance to interview the legend Dr. Robert Cialdini, author of Influence. His latest edition of Influence came out Tuesday and it is packed with more than 200 pages extra of amazing content and up-to-date research not to mention aspects of language you can use and his new principle UNITY. We talk about all of that as well as a few questions I have always wanted to answer. It’s packed full of really useful content and I really hope you enjoy.
We discuss:
- The 7 principles in action today
- The concept of contrast in Influence
- Incredible studies that show the power of the principles
- How one sentence saved so many lives in WW2
- What to ask for instead of an opinion
- How to influence your partner to change
- Why Robert decided to study Influence in the first place
- The difference between his new principle Unity and Similarity
- The concept of Future Social Proof
- AND SO MUCH MORE
You can get your hands on Bob’s book here:
You can visit his website here:
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