INT2 E14: Nir Eyal on Indistractable and Hooked

Nir Eyal is one of the best authors in the area of professional development out there today. In this interview, I chat to Nir about his fantastic books and wonderful ideas around controlling your attention and making your products addictive.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business. Nir’s writing has been featured in The New York Times, The Harvard Business ReviewTime Magazine, and Psychology Today. In addition to blogging at NirAndFar.com,  Nir co-founded and sold two tech companies since 2003. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

Nir’s background and what he does

What started Nir on the path to write Hooked

What started Nir along the journey of Indistractable

 

Hooked

The basic 4 part framework of Hooked explained Trigger Action Variable Reward Investment

Myths about Neurochemistry

 

Indistractable Book

Traction and Distraction

Main framework of Indistractable (Internal vs External Triggers)

‘Time management is pain management’

 

4 parts to Indistractability

Master Internal Triggers

Make time for Traction

Hack Back External Triggers

Prevent Distraction with Pacts

 

What is Nir working on now?

Where can people find out more about Nir?

A Favourite movie,

Author,

Book

Artist,

Musician

Philosopher, 

TV series,

Desired superpower,

Ideal time travel experience,

Alternative location you would live,

Alternative career you would have

One piece of advice for the world

 

Here are some other great links Nir has provided for us:

If you want to provide a link in the show notes, it’s: NirAndFar.com/Indistractable

Also, the schedule maker tool mentioned is here: https://nirandfar.com/schedule-maker/

Summary article: https://www.nirandfar.com/skill-of-the-future/

And distraction guide here: https://www.nirandfar.com/distractions/

Habits vs routines article here: https://www.nirandfar.com/habits/

 

SUBSCRIBE TO CHANGING MINDS PODCAST

Apple podcasts
Spotify
Stitcher

THE MOST IMPORTANT PRINCIPLE IN SELF-IMPROVEMENT

Almost every single personal development approach I’ve studied over 30 years comes down to this solitary principle which I call the 4 and 2 principle. In this FREE PDF, I break down exactly what it is and how you can use it to transform your life.

Success! Check your email for details

HOW TO BUILD YOUR EXPERT BUSINESS - WHAT I WOULD DO TODAY!

You have the expertise but how do you put it together in such a way you can turn it into a business? For years now, I’ve been asked many times to reveal what I would do today if I was building my expert business from scratch. In this video training, I break it down step-by-step, in order, and walk you through exactly what I would do today if I was to start from the beginning.

Success! Check your email for details

THE 8 STEPS TO SUCCESS IN LIFE

This life changing video training explains the 8 steps that you need to take if you want to conquer adversity, handle change, manage your emotions and be at your best. I will explain some of the most important lessons I have learned from working with many thousands of people in more than 30 countries.

Success! Check your email for details