The Language of Persuasion (Part 2) Sales and Relationships

Modal Operators: Words Of Possibility And Necessity

– Use “I can, I could, I would” for self-motivation and positive influence.

– Shift from “should” to “could” and “can’t” to “won’t” for empowerment.

– Language choice is key in motivation and empowerment.

Identity Labels

– Focus on appreciating effort and reinforcing behaviors, not fixed labels.

– Use identity labels that align with desired behaviors for consistent action.

Relevancy Triggers

– Be mindful of pronoun impact: “you” for attention, “I” for ownership.

– Use emotive, familiar, and concrete language for engagement and retention.

Asking Questions

– Asking for advice shows intelligence and values others’ insights.

– Follow-up questions increase likability and trust by showing interest.

John & Julie Gottmans’ Study On Relationships

– Key practices: appreciate feelings, start gently, ask for follow-ups, and take responsibility.

– Curiosity, empathy, and understanding are crucial for deep connections.

Experts Mentioned: 

Richard Bandler: Co-founder of neuro-linguistic programming (NLP) 

Jonah Berger: Professor and best-selling author

John & Julie Gottman: World-renowned researchers and clinical psychologists

James Clear: Author of “Atomic Habits”

 

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