THREE TYPES OF WOW MOMENTS:

INCREDIBLE EXPERIENCES

Stunning – Beauty, Awe, Greatness

Surprising – Magic, Storytelling, Shocking facts

Savoring the Moment

Sharing with likeminded people

 

INSPIRING EXAMPLES

Show Stoppers – Simone biles 

Star gazing Visionaries – musk, besos, jobs female

Struggling Underdogs – Tyson fury, greatest underdogs

Sacrificers – Great War example and sacrifice example 

 

INGENIOUS INSIGHTS

Scientific Discoveries 

Solutions 

Seeing Clearly: understanding why and how 

Spotting Patterns and coincidences 

 

HOW TO TRANSCEND EXPECTATIONS

1. Alert by Epinephrine & Cortisol

Focus on Problem and Consequences, Uncertainty, Questions, Normal

Marketing & Framing at the beginning

Focus by Acytecholine with Relevance

Excite them scarcity 

 

2. Set the Expectations

Motivate with Expectations by Dopamine

Mesolimbic Pathway 

 

Reference Dependence

We value objects and experiences relative to an existing reference point.

A raise of 10 grand a year is great until you learn everyone else at the company got a raise of 20 grand.

 

So moments are wow are partly constructed by the relationship between what we expect (our reference point) and what we experience

 

Expectations vs Experience

 

Social Proof

The reference point and expectations we have for an experience is influenced by what other people think. It will raise and lower the expectation point.

 

3. Transcend the Expectations

Mesolimbic Pathway & Mesocortisol Pathway

Medio-orbital frontal cortex and Beauty

 

Remembering vs Experiencing Self

Remembering Self turns experience into a narrative.

Remembers CHANGE, SIGNIFICANT MOMENTS & ENDING

 

Stories

The stories we tell ourselves about what is supposed to happen (expectations)

The stories we tell ourselves about what is happening (experiences)

The stories we tell ourselves about what happened (memories) change, significant moments, ending

 

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