THREE TYPES OF WOW MOMENTS:
INCREDIBLE EXPERIENCES
Stunning – Beauty, Awe, Greatness
Surprising – Magic, Storytelling, Shocking facts
Savoring the Moment
Sharing with likeminded people
INSPIRING EXAMPLES
Show Stoppers – Simone biles
Star gazing Visionaries – musk, besos, jobs female
Struggling Underdogs – Tyson fury, greatest underdogs
Sacrificers – Great War example and sacrifice example
INGENIOUS INSIGHTS
Scientific Discoveries
Solutions
Seeing Clearly: understanding why and how
Spotting Patterns and coincidences
HOW TO TRANSCEND EXPECTATIONS
1. Alert by Epinephrine & Cortisol
Focus on Problem and Consequences, Uncertainty, Questions, Normal
Marketing & Framing at the beginning
Focus by Acytecholine with Relevance
Excite them scarcity
2. Set the Expectations
Motivate with Expectations by Dopamine
Mesolimbic Pathway
Reference Dependence
We value objects and experiences relative to an existing reference point.
A raise of 10 grand a year is great until you learn everyone else at the company got a raise of 20 grand.
So moments are wow are partly constructed by the relationship between what we expect (our reference point) and what we experience
Expectations vs Experience
Social Proof
The reference point and expectations we have for an experience is influenced by what other people think. It will raise and lower the expectation point.
3. Transcend the Expectations
Mesolimbic Pathway & Mesocortisol Pathway
Medio-orbital frontal cortex and Beauty
Remembering vs Experiencing Self
Remembering Self turns experience into a narrative.
Remembers CHANGE, SIGNIFICANT MOMENTS & ENDING
Stories
The stories we tell ourselves about what is supposed to happen (expectations)
The stories we tell ourselves about what is happening (experiences)
The stories we tell ourselves about what happened (memories) change, significant moments, ending
Podcast: Play in new window | Download
